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Definition of Managerial Economics and Scope-Managerial Economics and its relation with other subjects-Concepts of Demand-Types-Determents-Law of Demand its Exception-Elasticity of Demand-Types and Measurement- Demand forecasting and its Methods.
Production and Cost Analyses: Production function-Isoquants and Isocosts-Law of Variable proportions- Cobb-Douglas Production function-Economics of Sale-Cost Concepts- Opportunity Cost-Fixed vs Variable Costs-Explicit Costs vs Implicit Costs- Out of Pocket Costs vs Imputed Costs-Cost Volume Profit analysis- Determination of Break-Even Point (Simple Problem).
Introduction to Markets, Theories of the Firm & Pricing Policies: Market Structures: Perfect Competition, Monopoly and Monopolistic and Oligopoly – Features – Price, Output Determination – Managerial Theories of firm: Maris and Williamson’s models – Methods of Pricing: Limit Pricing, Market Skimming Pricing, Internet Pricing: Flat Rate Pricing, Usage sensitive, Transaction based pricing, Priority Pricing.
Types of Business Organization and Business Cycles: Features and Evaluation of Sole Trader – Partnership – Joint Stock Company – State/Public Enterprises and their forms – Business Cycles – Meaning and Features – Phases of Business Cycle.
Introduction to Accounting & Financing Analysis: Introduction to Double Entry Systems – Preparation of Financial Statements- Analysis and Interpretation of Financial Statements-Ratio Analysis – Preparation of Funds flow cash flow statements (Simple Problems)
Capital and Capital Budgeting: Capital Budgeting: Meaning of Capital- Capitalization-Meaning of Capital Budgeting-Need for Capital Budgeting- Techniques of Capital Budgeting-Traditional and Modern Methods.