Syllabus , MANAGERIAL ECONOMICS & FINANCIAL ANALYSIS, R16 Regulation, B.Tech , JNTUK,Syllabus, download,
Introduction to Managerial Economics and demand Analysis: Definition of Managerial Economics –Scope of Managerial Economics and its relationship with other subjects –Concept of Demand, Types of Demand, Determinants of Demand- Demand schedule, Demand curve, Law of Demand and its limitations- Elasticity of Demand, Types of Elasticity of Demand and Measurement- Demand forecasting and Methods of forecasting, Concept of Supply and Law of Supply.
Production and Cost Analyses: Concept of Production function- Cobb-Douglas Production function- Leontief production function - Law of Variable proportions-Isoquants and Isocosts and choice of least cost factor combination-Concepts of Returns to scale and Economies of scale-Different cost concepts: opportunity costs, explicit and implicit costs- Fixed costs, Variable Costs and Total costs – Cost –Volume-Profit analysis-Determination of Breakeven point(simple problems)- Managerial significance and limitations of Breakeven point.
Introduction to Markets, Theories of the Firm & Pricing Policies: Market Structures: Perfect Competition, Monopoly, Monopolistic competition and Oligopoly – Features – Price and Output Determination – Managerial Theories of firm: Marris and Williamson’s models – other Methods of Pricing: Average cost pricing, Limit Pricing, Market Skimming Pricing, Internet Pricing: (Flat Rate Pricing, Usage sensitive pricing) and Priority Pricing.
Types of Business Organization and Business Cycles: Features and Evaluation of Sole Trader, Partnership, Joint Stock Company – State/Public Enterprises and their forms – Business Cycles : Meaning and Features – Phases of a Business Cycle.
Introduction to Accounting & Financing Analysis: Introduction to Double Entry Systems – Preparation of Financial Statements-Analysis and Interpretation of Financial Statements-Ratio Analysis – Preparation of Funds flow and cash flow statements (Simple Problems)
Capital and Capital Budgeting: Capital Budgeting: Meaning of Capital-Capitalization- Meaning of Capital Budgeting-Time value of money- Methods of appraising Project profitability: Traditional Methods(pay back period, accounting rate of return) and modern methods(Discounted cash flow method, Net Present Value method, Internal Rate of Return Method and Profitability Index)
1. Dr. N. AppaRao, Dr. P. Vijay Kumar: ‘Managerial Economics and Financial Analysis’, Cengage Publications, New Delhi – 2011 2. Dr. A. R. Aryasri – Managerial Economics and Financial Analysis, TMH 2011 3. Prof. J.V.Prabhakararao, Prof. P. Venkatarao. ‘Managerial Economics and Financial Analysis’, Ravindra Publication.
1.Dr. B. Kuberudu and Dr. T. V. Ramana: Managerial Economics & Financial Analysis, Himalaya Publishing House, 2014. 2. V. Maheswari: Managerial Economics, Sultan Chand.2014 3. Suma Damodaran: Managerial Economics, Oxford 2011. 4. VanithaAgarwal: Managerial Economics, Pearson Publications 2011. 5. Sanjay Dhameja: Financial Accounting for Managers, Pearson. 6. Maheswari: Financial Accounting, Vikas Publications. 7. S. A. Siddiqui& A. S. Siddiqui: Managerial Economics and Financial Analysis, New Age International Publishers, 2012 8. Ramesh Singh, Indian Economy, 7th Edn., TMH2015 9. Pankaj Tandon A Text Book of Microeconomic Theory, Sage Publishers, 2015 10. Shailaja Gajjala and Usha Munipalle, Univerties press, 2015